The Andrews Labor Government has released a new fishing-themed custom plate to give all recreational fishers the chance to show everyone on the road how much they love fishing.

‘Hooked on Victoria’ was chosen as the winner of the fishing custom plates slogan competition, suggested by Wayne Felmingham from Maffra.
More than 2600 Victorians dropped a line and suggested a slogan for Victoria’s newest custom plate throughout March and April, with the winner chosen to represent both Victorians love of getting out on the water and the vast range of coastal and inland fishing options in our state.

The fishing-themed plates deliver on a commitment of the Labor Government’s $35 million Target One Million plan to get more people fishing, more often.
Fishers can choose from two plate options which were voted most popular from shortlisted options designed by VicRoads and the Victorian Fisheries Authority. Plates are available for both cars and trailers.

Plates can be purchased from $195 to convert existing combination to the new fishing designs, or $495 for anglers who want to create a new combination on one of the new custom plates.

To catch your chosen plate, visit

Quotes arributable to Members for Eastern Victoria, Jane Garrett

“Victorians love fishing and we’re very lucky to have heaps of great spots to fish in Eastern Victoria – these new plates give fishers the chance to show off their love of the sport to everyone on the road.”

“Target One Million is growing recreational fishing in Victoria, giving families more opportunities to spend some quality time together in Victoria’s great outdoors.”
“These plates are a great way to show your passion for fishing and I’m sure many member of Eastern Victoria will display theirs with pride.”